Hookline Studio | Websites for small businesses in the UK

What we do

We build websites that turn visitors into bookings, calls and enquiries, so small business owners can spend their time on the work they love.

Clear in five seconds

A visitor should know what you do, where you are and how to book before they think about leaving.

Built for phones first

Most of your visitors are on a phone. We design for the small screen first, then make it shine on desktop.

Yours, outright

A fixed price up front. Once it's paid for, the website, the domain and the content belong to you.

Who we help

Pick your business. See what your site needs.

Every type of business needs a different first screen. Choose yours to see what we'd build.

First screenFree trial offer with a one-tap sign-up

Gyms and personal trainers

Turn visitors into members.

"Your first week is free. Book your intro session in 30 seconds."

Price a website for my gym

Before and after

Drag to see the difference.

Most small business sites look like the left. Ours look like the right, and they're built to get the phone ringing.

BeforeAfter

Clear in 5 secondsWhat you do, where, and why you

Booking up frontOne tap, no phone tag

Built for phonesWhere most of your visitors are

Proof on the pageReviews and real photos

Packages

Three sizes. One fixed price.

Every package includes design, copywriting, mobile layout, basic SEO and Google Business setup.

Starter

Get online properly

For new businesses or a site that needs a full refresh.

£750one-off

Up to 5 pages
We write the words with you
Contact form and click-to-call
Google Business profile set up
Basic SEO for local searches

Choose Starter

Plus · most popular

Take bookings online

For salons, gyms, clinics and anyone who books appointments.

£1,200one-off

Up to 8 pages
Everything in Starter
Online booking system
Reviews and gallery sections
Speed and SEO tuning

Choose Plus

Pro

Sell online too

For businesses with products, vouchers or memberships to sell.

£1,800one-off

Up to 12 pages
Everything in Plus
Online shop or gift vouchers
Card payments set up
Email sign-up form

Choose Pro

Care Plan · £49 a month

Optional. We keep your site fast, safe and up to date so you never have to think about it.

Hosting, security and backups
Up to 1 hour of changes a month
Monthly check-up on speed and Google ranking
Cancel any time

Try it: headline generator

Your homepage headline, written for you.

The first line on your homepage decides whether visitors stay. Pick your business and goal to get three headlines you can use today.

Your business What should visitors do?

Good headlines say what you do, who it's for and what to do next, in plain words.

Price your website

See your price in 30 seconds.

Pick a package, add any extras and see your fixed price straight away.

Packageone-off

Extrasone-off

Logo design£150 Photo editing pack£200 Local SEO boost£250 Extra page£75

Care Plan£49 / month

Hosting, security, backups and an hour of changes every month.

How we help

Sound familiar?

Tap the one that sounds most like you.

Our process

From first call to live website in three weeks.

Six steps, the same for every client. Tap a step to see what happens and what we need from you.

Our story

Just getting started, and building in the open.

Hookline Studio is new. Here's where we are and where we're going.

Month 0 NOW

Launch

Name, brand and our own website
Focus on one type of business

Website live

Months 1 to 3

First clients

3 starter websites
First paying client
First reviews

1 paying client

Months 4 to 6

Steady work

2 websites a month
10 sites on Care Plans

£3k a month

Months 7 to 12

Team

First freelance designer
3 to 4 websites a month

£5k a month

Est. 2026. Founded in 2026 to give small businesses websites that actually bring in customers.

Questions

Straight answers.

How long does a website take?

Most sites go live in about three weeks from the day you say yes. Bigger Pro sites with a shop can take four to five.

Do I need to write the words myself?

No. We write the copy with you after a short call, then you check it and tell us what to change.

Will I be able to update it myself?

Yes. We show you how to change text, photos and prices. If you'd rather not, the Care Plan covers an hour of changes every month.

Who owns the website?

You do. The domain is registered in your name, and once the site is paid for, everything on it is yours to keep.

Do I have to pay monthly?

No. The Care Plan is optional. Without it you pay for hosting yourself, usually a few pounds a month, and we can set that up for you.

Will it show up on Google?

Every site is set up for local search and linked to your Google Business profile. Ranking takes time and depends on competition, so we won't promise a position, but we'll show you exactly what we've done.

Your website should bring you customers.

Fresh cuts, booked in 30 seconds.